Smart homes use various sensing technologies to receive detection signals and make judgments, and then give instructions to various information-related communication equipment, household appliances, home security, lighting and other devices in the home to make corresponding actions in order to be more effective. Serve users and reduce user labor. Based on this, comprehensive use of computer, network communication, home appliance control and other technologies to effectively combine home life such as home intelligent control, information exchange and consumer services, maintain harmony and coordination between these home facilities and the residential environment, and create Efficient, comfortable, safe and convenient personalized home life.
Analysis of smart home industry chain
Traditional hardware companies and Internet companies are relying on their own industrial chain, cloud computing and big data technologies, capital, channels, and influence to establish a smart home system platform to connect data and information isolated from smart home devices. Personalized data link services form a complete smart home ecosystem.
On the whole, the smart home industry involves many segments. Among them, the upstream industry mainly includes communication module, component, chip and other manufacturers and related technical support manufacturers. The midstream industry is mainly supported by various types of platforms, such as operating system platforms, developer service platforms, big data platforms, and application platforms. Downstream are all kinds of smart home products, including smart appliances, smart security, smart lighting, and various smart hardware.
Smart home industry chain participants:
Traditional hardware companies manufacture major products in the smart home market (home appliances, security products, etc.), and early players are transitioning to intelligent. Including home appliance manufacturers, security control equipment vendors, etc.
Platform service Internet companies are open-capacity enterprises. With strong technical strength and cloud service capabilities, they provide hardware companies with trading platforms, cloud platforms, and big data services.
Consumer electronics Internet companies are entering the smart home market by producing smart hardware products such as smart phones, smart appliances, and wearable devices.
Innovative and entrepreneurial enterprises are mainly small and medium-sized entrepreneurial enterprises that provide single-product intelligent hardware or O2O services for the aftermarket, occupying the long tail of the smart home market.
Real estate and home improvement companies are the contact points between smart homes and users, and are actively cooperating with platform companies to jointly promote the landing of smart homes.
Important players in the smart home market are designers, builders and consumers. Among them, after purchasing and using products, consumers play a certain role in driving feedback and driving the market.
Upstream analysis of the industrial chain
From the perspective of upstream manufacturing, smart home manufacturers are mainly concentrated in the Pearl River Delta, the Yangtze River Delta and the Bohai Rim. Among them, Guangdong Province is the largest manufacturing base of smart home products in China, with manufacturers accounting for 37%, followed by Zhejiang, Shanghai, Beijing, Fujian and Jiangsu. These regions have developed manufacturing industries, advanced technologies, and huge market scales. Smart home companies can give full play to research and development advantages, reduce transportation costs, improve customer response speed, and optimize after-sales services, while facilitating import and export.
Smart home hardware provides core components such as sensors, chips, screens and materials used in the production of smart home products. At present, domestic smart home chips are mainly occupied by foreign brands. Compared with international chip manufacturers, local companies are still weaker in terms of processors.
Midstream analysis of the industrial chain
Software and technical services make home products more intelligent. At present, the representative companies of software and technology service providers are large technology companies, such as Huawei, Xiaomi, and Ali. The focus of the current competition is to master the core technology of wireless communication of the Internet of Things, making smart homes controllable at any time and improving convenient experiences .
Downstream analysis of the industry chain
From the perspective of the downstream market, smart lighting, home security, smart appliances, and smart audio and video occupy a large market share in the smart home category. Home appliances accounted for the highest proportion, of which smart air conditioners, smart refrigerators and smart washing machines accounted for more than 70% of the total market. Affected by the low price and the ability to meet the immediate needs of consumers, the market for instant products such as smart locks, sports bracelets, and home cameras has been growing rapidly.
With the trend of consumption upgrading, the smart home market is showing vitality. Under the influence of many favorable factors such as policy support, artificial intelligence and IoT technology development, and consumer upgrades, smart home appliances and other smart home categories have ushered in a full-scale explosion. The value of smart home data under the trend of single product optimization has become prominent. . With the gradual commercialization of 5G in 2019, and the further advancement of smart home product interconnection, it is expected that more explosive products will appear in the future to promote the steady development of the overall smart home market.
source: China Business Information Network